What is the difference between an ideal customer profile and a buyer persona?

1. An ideal customer profile broadly describes your target market, and personas describe the types of people in that market.
2. Ideal customer profiles are used primarily by marketing, and personas are used primarily by sales.
3. An ideal customer profile should include jobs to be done, and a buyer persona includes only demographic information.
4. All of the above.

Correct Answer:

• An ideal customer profile broadly describes your target market, and personas describe the types of people in that market.