What is the difference between a marketing plan and a marketing strategy?

1. A marketing strategy defines how you’re going to achieve your business goals, whereas a marketing plan defines a big-picture view of what your business is trying to achieve
2. A marketing strategy defines what you’re trying to achieve through marketing activities, whereas a marketing plan defines details like timelines and milestones.

Correct Answer :

• A marketing strategy defines how you’re going to achieve your business goals, whereas a marketing plan defines a big-picture view of what your business is trying to achieve