What is the difference between a brand keyword and a non-brand keyword?

1. A brand keyword is more expensive, a non-brand keyword is less expensive
2. A brand keyword receives less traffic, a non-brand keyword receives more traffic
3. A brand keyword has more variations, a non-brand keyword has fewer variations
4. A brand keyword includes a brand’s name, a non-brand keyword does not include a brand’s name

Correct Answer:

• A brand keyword includes a brand’s name, a non-brand keyword does not include a brand’s name