What is the definition of lead nurturing?

Options 1:

1. A process of building relationships with prospects with the goal of earning their business when they’re ready
2. A marketing effort focused on engaging with only your leads in a way that encourages them to progress toward a specific action
3. A marketing effort focused on engaging with your leads AND customers in a way that encourages them to progress toward multiple actions at the same time
4. A sales effort focused on engaging with your warm leads in a way that encourages them to progress toward a purchase

Correct Answer:

• A process of building relationships with prospects with the goal of earning their business when they’re ready

Options 2:

1. The process of building relationships with prospects with the goal of earning their business when they’re ready.
2. A marketing effort focused on engaging with only your leads in a way that encourages them to progress toward a specific action.
3. A marketing effort focused on engaging with your leads and customers in a way that encourages them to progress toward multiple actions at the same time.
4. A sales effort focused on engaging with your warm leads in a way that encourages them to progress toward a purchase.

Correct Answer:

• The process of building relationships with prospects with the goal of earning their business when they’re ready.