What is the definition of email deliverability?

1. The measurement and understanding of how successful a sender is at getting their marketing email into people’s inboxes
2. A program to get into people’s inboxes
3. The measurement of how successful a sender is at not getting lost in the spam folder
4. The measurement and understanding of spam filters

Correct Answer:

• The measurement and understanding of how successful a sender is at getting their marketing email into people’s inboxes