What is the definition of an email marketing strategy?

1. A strategy used to market products and services and nurture relationships in a human and helpful way through the use of the email channel.
2. A separate strategy outside of your inbound efforts that involves sending email.
3. A strategy for sending all types of email for your business, including sales emails and administrative emails.
4. A strategy around sending transactional email for your business.

Correct Answer:

• A strategy used to market products and services and nurture relationships in a human and helpful way through the use of the email channel.