- The Law of Diminishing Returns: don’t add more information or design into your content than is necessary.
- The 80/20 Rule: 80% of your content should be customer-focused, 20% of your content should be sales-related.
- The Cocktail Party Rule: don’t just talk about yourself, involve others, as well.
- The Frequency Rule: publish content at least 2 times a week.
Correct Answer:
The 80/20 Rule: 80% of your content should be customer-focused, 20% of your content should be sales-related.