What is the Buyer’s Journey?

1. It’s the process that someone goes through after they’ve made a purchase.
2. It’s the process our buyer goes through when learning about your brand.
3. It’s the active research process someone goes through leading up to a purchase.
4. It’s the inbound methodology, but from the buyer’s perspective.

Correct Answer:
It’s the active research process someone goes through leading up to a purchase.