What is the buyer doing during the consideration stage of their buying journey?

1. Identifying a challenge they’re experiencing or an opportunity they want to pursue.
2. Considering the pros and cons of using your solution.
3. Evaluating different approaches or methods available to help them with a challenge or opportunity they’ve decided to address.
4. Trying to choose a specific solution within a chosen solution category.

Correct Answer:

• Evaluating different approaches or methods available to help them with a challenge or opportunity they’ve decided to address.