What is the buyer doing during the awareness stage of their buying journey?

1. Identifying a challenge they’re experiencing or an opportunity they want to pursue.
2. Becoming aware of the ways your solution can help them.
3. Evaluating different approaches or methods available to help them with a challenge or opportunity they’ve decided to address.
4. Trying to choose a specific solution within a specific solution category.

Correct Answer:

• Identifying a challenge they’re experiencing or an opportunity they want to pursue.