What is social monitoring?

1. Having conversations with individuals talking about your industry, brand, products, and services
2. Actively looking for mentions and conversations that pertain to your brand, products, hashtags, and more
3. Tracking, analyzing, and responding to conversations across the internet
4. Participating in art, music, and government

Correct Answer:

• Actively looking for mentions and conversations that pertain to your brand, products, hashtags, and more