What is required to track mobile app conversions using floodlight tags?

1. A dynamic publisher pixel implemented in the floodlight tag
2. An HTML5 macro added to the floodlight tag and ad tag, and uploaded in the SDK
3. A floodlight tag with the activities set to collect in-app variables, available in DT files
4. A user-resettable device identifier passed to both floodlight tags and the ad tags running in apps

Correct Answer:

• A user-resettable device identifier passed to both floodlight tags and the ad tags running in apps