What is “remarketing” in Google Analytics?

1. When users visit a website for the first time and complete a conversion
2. When users are shown targeted ads to bring them back to a website and encourage a conversion
3. When Google Analytics can’t distinguish a new user because they have deleted their browser cookies
4. When a user buys an available product from a competitor

Correct Answer:

• When users are shown targeted ads to bring them back to a website and encourage a conversion