What is Marketing Mix Modelling (MMM)?

1. A means to calculate the impact of marketing activities on business outcomes using statistics and other influences.
2. A campaign strategy that combines different marketing models.
3. A mixed-method, qualitative evaluation of campaign performance.
4. A comparison of data generated from by different marketing models for the same campaign.

Correct Answer :

• A means to calculate the impact of marketing activities on business outcomes using statistics and other influences.