What is conversion rate optimization (CRO)?

1. A metric used to quantify the number of digital views or engagements of a piece of content, usually an advertisement, digital post, or a web page
2. The process of increasing the percentage of website visitors who take a desired action
3. A reporting strategy that allows marketers and sales teams to see the impact that marketers made on a purchase or sale
4. The process by which an anonymous website visitor becomes a known lead

Correct Answer:

• The process of increasing the percentage of website visitors who take a desired action