What is “automated buying” in programmatic advertising?

1. It is the advertisers’ possibility of accessing a limited inventory (advertising spaces) without having to buy it manually.
2. It is the ability of websites to sell their digital inventories without the need for intermediaries.
3. It is the ability to sell and buy digital inventory (advertising space) through technology.

Correct Answer :

• It is the ability to sell and buy digital inventory (advertising space) through technology.