What is “attribution” in performance advertising?

1. A system in which you assign credit to different advertising partners and platforms for driving conversion.
2. An agreement with other Twitter account holders to include their handle or hashtag in an ad campaign.
3. A method of tracking conversions associated with a particular hashtag.
4. A legal requirement to credit authors and artists of content used in your campaign.

Correct Answer :

• A system in which you assign credit to different advertising partners and platforms for driving conversion.