What is an app engagement ad?

1. An ad which uses cookies to appear to users who have already downloaded an app
2. A customized ad shown to users who already have the app in order to drive them back to the app
3. A templated “engagement” image ad which allows you to add more text or information to your ad
4. An app extension which shows a link to your app below your ad

Correct Answer:

• A customized ad shown to users who already have the app in order to drive them back to the app