What is a way to improve your targeting when your goal is influencing consideration?

1. Bid up on the highest-performing audience lists.
2. Increase targeting until the audience is under 1,000 users.
3. Bid up on the audiences with the highest impressions.
4. Bid up on the sites with the highest cost per thousand impressions (CPMs) and the lowest number of clicks (because they’re guaranteed to be premium inventory).

100% Correct Answer:

• Bid up on the highest-performing audience lists.