What is a social media audit?

1. A hard look at the data from all your social accounts and the social conversations about your brand and your competitors.
2. A method to direct your audience in all channels to the best way they can have a conversation with you.
3. A way to reach your customers and prospects in unprecedented ways, with greater reach and more specific targeting than ever before.
4. A tool to look for unhappy customers of a competitor and reach out with an offer to help, thus generating leads.

Correct Answer:

• A hard look at the data from all your social accounts and the social conversations about your brand and your competitors.