What is a Programmatic Guaranteed Deal?

1. It’s a many-to-many deal type between publishers and buyers in an open auction floor.
2. It’s a one-to-one deal between one publisher and one buyer where a fixed price is established for the impression.
3. It’s a one-to-one deal between one publisher and one buyer where impressions and price are agreed upon and fixed.
4. It’s a one-to-many deal between one publisher and many buyers competing in a closed auction floor.

100% Correct Answer

• It’s a one-to-one deal between one publisher and one buyer where impressions and price are agreed upon and fixed.