What is a lead score and how is it used in lead generation?

A lead score is the number of times a lead has visited your website. The more times they visit, the higher their lead score, indicating their familiarity with your brand.
A lead score is the numeric value assigned based on the potential customer’s age, gender, and geographic location.
A lead score is the number of forms a lead has filled out on your website. The more forms they fill out, the higher their lead score, indicating their interest in your product or service.
A lead score is the numeric value assigned to every website visitor who fills out a form on your page. This value is used to determine the quality of the lead with regards to their potential to become a paying customer.

Certification Course Answers 2026