What is a keyword bid?

1. Specifies the number of times your ad is displayed in a given month.
2. Specifies the maximum price you are willing to pay each time someone clicks your ad.
3. Specifies how closely a search query must match your keyword.
4. Specifies what price you must pay for your keywords in order to reach position one.

Correct Answer:

• Specifies the maximum price you are willing to pay each time someone clicks your ad.