What is a key value proposition of Unique Reach?

1. It helps in planning how many total people (not cookies) a campaign could reach
2. It shows you what % of a client’s ads were viewable by people
3. It helps in planning what % of a client’s target audience in people (not cookies) could be reached with the campaign
4. It shows how many people (not cookies) a campaign reached

Correct Answer:

• It shows how many people (not cookies) a campaign reached