What is a geo-based experiment?

1. Geo experiments use random geographic regions assigned to control group.
2. Geo experiments use overlapping geographic regions that are assigned to a control or treatment group.
3. Geo experiments use random geographic regions assigned to test group.
4. Geo experiments use non-overlapping geographic regions that are randomly assigned to a control or treatment group.

Correct Answer :

• Geo experiments use non-overlapping geographic regions that are randomly assigned to a control or treatment group.