What is a DMP?

1. It is a platform that allows advertisers and agencies to automate the purchase of ads, assesses their individual features, and makes an offer.
2. It is a platform that stores and manages all kinds of data and transforms it into useful information to segment advertising campaigns.
3. It is a platform that allows publishers to automatically sell ad impressions, maximizing the prices they can charge for them.

Correct Answer :

• It is a platform that stores and manages all kinds of data and transforms it into useful information to segment advertising campaigns.