What is a call-to-action button?

1. A clickable element on a website page, blog post, or email that promotes and redirects visitors to an offer
2. A pop-up form
3. A snippet of text that Google serves on a search engine results page (SERP)
4. Anybody your company communicates with in the course of doing business

Correct Answer:

• A clickable element on a website page, blog post, or email that promotes and redirects visitors to an offer