What is a buyer persona?

Options 1:

1. A semi-fictional representation of your ideal customer based on data.
2. The demographic information of a particular sales prospect.
3. A categorization of leads that indicates how “sales ready”? they are.
4. A story that describes your sales process from the buyer’s point of view.

Correct Answer:

• A semi-fictional representation of your ideal customer based on data.

Options 2:

1. A realistic representation of your current customers based on their prior purchases and NPS scores
2. A semi-fictional representation of your ideal customer based on real data and some select educated speculation
3. A detailed profile of one of your existing customers with real data and quotes from them
4. A fictional representation of your ideal customer based on your gut feelings and intuition about who needs your products and services

Correct Answer:

• A semi-fictional representation of your ideal customer based on real data and some select educated speculation