What is a bid response?

1. A bid response is what a buyer must build and send back to Ad Exchange that describes the bid and includes an HTML snippet for the associated creative.
2. A bid response is what Ad Exchange sends a buyer describing the impression being auctioned.
3. A bid response is what a buyer must build and send back to Ad Exchange that describes the campaign settings such as format type, audience, and content vertical.
4. A bid response is what Ad Exchange sends a publisher notifying them that there are available buyers for the impression they are selling.

100% Correct Answer

• A bid response is what a buyer must build and send back to Ad Exchange that describes the bid and includes an HTML snippet for the associated creative.