What is a bid request?

1. A bid request is a signal sent by your bidder to Ad Exchange asking for information on available inventory to bid on.
2. A bid request is a signal sent by Ad Exchange to your bidder describing an impression being auctioned.
3. A bid request is a signal sent by your bidder to Ad Exchange, containing bid information and an HTML snippet with a creative to compete in the auction.
4. A bid request is a signal sent by Ad Exchange to your bidder describing publishers who have inventory available for bidding on.

100% Correct Answer

• A bid request is a signal sent by Ad Exchange to your bidder describing an impression being auctioned.