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What information does a target cost-per-acquisition (CPA) bid strategy need in order to find the optimal cost-per-click (CPC) bid for an ad each time it’s eligible to appear?

Latest Update on 12th February, 2018 by Certification Course Answers
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What information does a target cost-per-acquisition (CPA) bid strategy need in order to find the optimal cost-per-click (CPC) bid for an ad each time it's eligible to appear?

  1. Manual bid changes
  2. Forecast data
  3. Historical conversion data
  4. Test conversions

100% Correct Answer

  • Historical conversion data

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