What does your business do in the attract stage of the inbound methodology?

1. You build lasting relationships with people by providing insights and solutions that align with their pain points and goals.
2. You use your expertise to create content and conversations that start meaningful relationships with the right people.
3. You manage the handoff of a customer or account from sales to service.
4. You provide an outstanding experience that adds real value, and empowers people to reach their goals and become promoters of your company.

Correct Answer:

• You use your expertise to create content and conversations that start meaningful relationships with the right people.