What does tracking performance down a sales funnel enable you to do? Choose 3 answers.

1. Know how much to pay per click
2. Understand the cost for each of the conversions along the funnel.
3. A/B test different ads for highest CTR
4. A/B test different variations of stages along the funnel

Correct Answer:

• Know how much to pay per click
• Understand the cost for each of the conversions along the funnel.
• A/B test different variations of stages along the funnel