What does layering an Affinity audience with a broad keyword targeting campaign help you do?

1. Reach people based on specific demographics such as marital and education status
2. Reach people who have been identified as being in the mindset to buy
3. Ensure your ads are only seen by people who have demonstrated a qualified interest in your service and/or product(s)
4. find new customers that share the behaviors and characteristics of your marketing audience segments

Correct Answer:

• Ensure your ads are only seen by people who have demonstrated a qualified interest in your service and/or product(s)