What does it mean to have an inbound approach to doing business?

1. Your business only runs ads that boost top-performing social media posts.
2. Your business only focuses on an organic marketing strategy as opposed to interrupting them with ads.
3. Your business focuses on empowering your prospects and customers, rather than forcing them to engage with you.
4. Your business’s word-of-mouth is so strong that you don’t have to do any form of marketing or advertising.

Correct Answer:

• Your business focuses on empowering your prospects and customers, rather than forcing them to engage with you.