What does Google Analytics 4 refer to as interactions on a website or app?

1. Goal
2. Incident
3. Conversion
4. Event

Correct Answer:

• Event

Explanation: Google Analytics 4 (GA4) refers to interactions on a website or an app as “events”. These events capture a wide array of specific user activities, from clicking a link, loading a page, making a purchase, to system behaviors such as app crashes or ad impressions. Utilizing these events, businesses can gain detailed insights into user behavior and system performance.