What does an “execution channel” represent in the Planning process?

1. A “channel” created between an advertiser and publisher as soon as the RFP is sent
2. The “link” from the inventory in a media plan to a Campaign Manager campaign where placements can be executed
3. The act of sending an RFP to begin the negotiation process with the publisher
4. An area to enter the user’s objectives, budget, and start and end dates

Correct Answer:

• The “link” from the inventory in a media plan to a Campaign Manager campaign where placements can be executed