What do you need to implement first in order to start gathering insights for your website to be reported via Google Analytics?

1. Analytics SDK
2. Firebase SDK
3. Google Ads
4. Analytics tag

Correct Answer:

• Analytics tag

The Analytics tag is a snippet of JavaScript that collects and sends data to Analytics from a website.

You can add the Analytics tag directly to the HTML of each page on your site, or indirectly using a tag management system such as Google Tag Manager.

Every time a user visits a webpage, the tracking code will collect anonymous information about how that user interacted with the page.

Read more here: https://support.google.com/analytics/answer/6086097