What did fashion brand Burberry do to revolutionize how marketers use social media?

1. Ran a massive Facebook campaign to advertise their brand to fans
2. Developed a highly successful public relations campaign that used social media to share their messages
3. Invited their fans to share photos of their trench coat
4. Began working with a famous influencer to take over their Instagram feed

Correct Answer:

• Invited their fans to share photos of their trench coat