What defines a clear conversion path?

1. Multiple calls-to-action across your website that lead to the same landing page.
2. Consistency of images and text between calls-to-action and thank you pages but use of visually unique landing pages to promote form submissions.
3. Consistency of images and text between calls-to-action, landing pages, and thank you pages.
4. Multiple calls-to-action on one page to direct users where to click next.

Correct Answer:
Consistency of images and text between calls-to-action, landing pages, and thank you pages.