What can you do to optimize in the final week of your campaign’s flight?

1. Decrease all of your bids to ensure the best cost per thousand impressions (CPM).
2. Delete any line items that don’t meet your cost-per-action (CPA) goal.
3. Make sure that the budget is spent in full on the highest-performing insertion orders.
4. Let auto-optimization handle the last week of the flight.

100% Correct Answer

• Make sure that the budget is spent in full on the highest-performing insertion orders.