What best practice should you follow when making creative for a video action campaign?

1. You should communicate multiple messages.
2. You should communicate the offer at the end.
3. You should repeat your call-to-action.
4. You should repeat what you’re offering.

Correct Answer:

• You should repeat what you’re offering.

You should repeat what you’re offering. This is the best practice you should follow when making creative for a video action campaign.

When making creative for a video action campaign, it’s best practice to repeat what you’re offering. In addition to having a clear call-to-action and front-loading your offer, make sure to repeat your call-to-action and echo it in the voiceover and graphics. To create compelling and conversion-optimized video ads, follow Google’s ABCDs of effective creative for Action: Attention, Branding, Context, and Direct response.