What audience solution should you use for your Google Video campaign to reach people based on their interests, without having to build or refresh those audiences?

1. Custom Audiences
2. Life Events
3. Affinity Audiences
4. Infinite Taxonomy Audiences

Correct Answer:

• Infinite Taxonomy Audiences

You should use Infinite Taxonomy Audiences for your Google Video campaign to reach people based on their interests, without having to build or refresh those audiences.

Explanation: To reach people based on their interests without having to build or refresh audiences, you should use Infinite Taxonomy audiences for your Google Video campaign. These dynamic audience segments are created by Google using over 50,000+ categories that capture signals from Google properties such as YouTube, Gmail, and Google Maps. Unlike custom intent audiences, Infinite Taxonomy audiences do not require constant keyword refreshing, and they contain a broad range of categories from awareness to consideration to action. With this audience solution, you can activate granular, pre-curated audience segments on your YouTube and Display campaigns to reach people who are interested in related brands and more likely to consider your brand.