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What attribution model assigns all credit to the last click on a paid search ad before a conversion?

Latest Update on 8th May, 2019 by Certification Course Answers
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What attribution model assigns all credit to the last click on a paid search ad before a conversion?

  1. Position-based
  2. Last paid search interaction
  3. Data-Driven
  4. first interaction

Correct Answer:

  • Last paid search interaction

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