Google Analytics Individual Qualification Exam Answers
What are UTM parameters?
Latest Update on 20th December, 2017 by Certification Course Answers
- [A] Parameters that are added to custom campaigns in order to correctly track the performance of these campaign in your Analytics reports.
- [B] Parameters that are added in your website source code that allow Analytics to identify traffic coming from Adwords campaigns.
- [C] Parameters that are added to URLs in order to track organic traffic, referral traffic and CPC traffic.
- [D] Parameters that are added to your site for Event tracking