What are two ways a marketer can use data insights to better understand campaign performance? (Choose two.)

1. Include view-through-conversion reporting to understand the full value of the ads shown.
2. Track users across individual sites and apps visited.
3. Use the asset report to identify and add more top-performing assets.
4. Evaluate all paid channels, and distribute investment equally.

Correct Answer:

• Include view-through-conversion reporting to understand the full value of the ads shown.
• Use the asset report to identify and add more top-performing assets.