What are two reasons advertisers should consider engagement when marketing apps? Select All Correct Responses

1. Apps can be accidentally uninstalled.
2. Some users download apps and then forget about them.
3. Users who haven’t yet downloaded an app might need extra incentive.
4. A significant percentage of app users churn after three months.

Correct Answer:

• Some users download apps and then forget about them.
• A significant percentage of app users churn after three months.