What are the three key steps to enable accurate measurement of the user journey?

1. Track conversions, focus on the last interaction, include all relevant data sources
2. Choose an attribution model, connect Google Analytics and AdWords, enable remarketing
3. Enable conversion tracking, measure everything, include all Google data sources
4. Enable conversion tracking, measure the interactions that matter, include all relevant data sources

Correct Answer:

• Enable conversion tracking, measure the interactions that matter, include all relevant data sources