What are the long-term effects of bad data? Select all that apply.

1. Sabotaging your competitors by marketing your business as more successful.
2. Costing your business between 15–25% of revenue a year.
3. Negatively impact any lead nurturing processes in place — impacting sales and marketing teams alike.
4. Getting buy-in from key stakeholders to invest more in automation tools powered by machine learning.

Correct Answer:

• Costing your business between 15–25% of revenue a year.
• Negatively impact any lead nurturing processes in place — impacting sales and marketing teams alike.