What are the key elements of Google’s ABCDs of effective creative?

1. Audience, Branding, Creativity, Direction
2. Attention, Branding, Creativity, Direction
3. Attraction, Branding, Connection, Direction
4. Attention, Branding, Connection, Direction

Correct Answer:

• Attention, Branding, Connection, Direction

The key elements of Google’s ABCDs of effective creative are:

• Attention – Hook and sustain – attention with an – immersive story.
• Branding – Brand early – often, and richly
• Connection – Help people – think or feel – something.
• Direction – Ask people to – take action.